FOR LOCAL BUSINESSES THAT WANT REAL GROWTH
We help local businesses generate consistent leads using performance-first ads optimised daily, and automated follow-up systems that turn enquiries into bookings & sales.
Trusted by local operators and growing brands across the UK.
OUR EXCEPTIONAL TEAM, AT YOUR SERVICE
When you work with Universal Marketing, you get a small but mighty team of experts who’ve built these systems themselves. We’re not a big, faceless agency, we’re practical operators who roll up our sleeves and treat your business like our own. You’ll always work directly with people who understand your goals and are dedicated to making growth simple for you.
Strategic – We focus on what drives profit, not vanity metrics.
Collaborative – We communicate with you daily via whatsapp
Results-Driven – We prioritise leads, sales, and ROI above all else.
PARTNERS
WHO WE WORK WITH
INNOVATIVE AND RESULTS-DRIVEN
We don’t believe in one-off tactics or “set it and forget it” marketing. Instead, we build an end-to-end system that handles lead generation and follow-up seamlessly. Our innovative approach connects your ads, CRM, and automated outreach so no potential client falls through the cracks. From the first click to the final call, we make sure every step is optimized to convert interested prospects into real revenue for your business.
OUR SERVICES
Everything you need to turn attention into revenue.
Marketing & Sales Strategy
We design the full strategy behind your growth, from your offer and messaging to how leads are handled and converted. No random tactics, just a clear plan built around your business goals, capacity, and margins.
Paid Advertising & Lead Generation
We run performance-driven ad campaigns designed to generate consistent, high-quality leads, not just clicks. Every campaign is built to feed directly into your sales system, so enquiries don’t get wasted.
This includes targeting, creative direction, testing, and optimisation, all focused on ROI.
CRM, Automations & Admin Support
Every client is placed into our CRM system, where we build bespoke automations for follow-ups, booking, reminders, and internal workflows. We can also support your day-to-day admin using trained admin assistants, so leads are handled properly and nothing slips through the cracks.
This is where most businesses unlock scale.
WHO'S THIS PERFECT FOR
If you want more leads, more sales, and a marketing system that’s simple to run, you’re in the right place.
Group training gyms
pilates studios
aesthetic clinics
martial arts schools
home improvement
physio & chiro clinics
property services
dental practices
hair & beauty salons
TESTIMONIALS
OUR HAPPY CLIENTS!
Real feedback from businesses we’ve helped grow.
"Leads Re-ignited!"
"In just two months, I’ve gotten more leads working with Callum than I did all of last year. His attention to detail and support completely turned my stagnant gym around. For the first time in ages, I feel hopeful about my gym’s future thanks to him."
Dave Hoyland
The Fitness Formula, Small Group PT, Dorset
"Game Changer!"
"In just four weeks, working with Callum has been an absolute game changer for us. His knowledge and proactive strategies delivered unbelievable results, far exceeding my expectations even at this early stage. He truly cares about our success, and I’m excited to see where we go from here."
Sasha
The Lymph Clinic, Wellness Clinic, Warrington
"Fantastic Results!"
"After six months with Callum managing our marketing, the results have been nothing short of fantastic. He proactively offers fresh campaign ideas and ready-to-use content, constantly optimising our campaigns. Having worked with big agencies before, I can say Callum’s personal, results-driven service is the most effective by far"
Jerry East
ABC Fitness, Small Group PT, Southend
"Exceptional Experience!"
"For the past five months, I’ve worked with Callum on a large fitness event, and it’s been an exceptional experience. His attention to detail and relentless enthusiasm made a massive difference. I truly felt like he was part of our team and helped bring our vision to life."
Adam Smith
FLATOUT, Fitness Event, Norwich
"Beyond Expectations!"
"We turned to Callum for a hands-on, strategic approach after years with a big agency. Fourteen months later, the results have soared beyond our expectations. He keeps our lead flow strong and has slashed our cost per lead, so it’s no surprise we recommend him to others at every chance."
Terry Holt
The Pride Gym, Luna Pilates, Bradford
"Above and Beyond!"
"He went above and beyond to help me launch my small group training gym, advising on everything from class schedules to business systems. Since we started working together, Callum’s marketing expertise has consistently driven growth by bringing in steady leads and ensuring I stay profitable. I would be struggling without his support, and I’m grateful for how he’s helped my business thrive."
Sam Samuda
Geefit, Small Group PT, Southampton
STILL NOT SURE?
FREQUENTLY ASKED QUESTIONS
We understand the importance of clarity and are here to provide answers to your most common queries.
What results can I expect?
Most clients see more consistent enquiries within the first 2–4 weeks once tracking, ads, and follow-up are working properly. Results vary based on budget, offer, and local competition.
Do you only work with fitness businesses?
No, we’re strongest with fitness and local services, but we work with any business that needs predictable leads and a clear conversion system.
Do you build websites as well?
Yes. If your current website isn't fit for purpose, we can help with that too.
What budget do I need for ads?
Most local businesses start between £15–£50/day depending on the area and goals. We’ll recommend a budget that makes sense for your offer and capacity.
LOOKING TO GROW YOUR BUSINESS?
If you want consistent leads, higher conversions, and marketing built to drive revenue, let’s talk.
Tell us what you do, where you’re based, and the result you want next.
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